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AN ANALYSIS OF COMPONENTS OF MARKETING MIX FOR TOURISM INDUSTRY
2
Author(s):
MD ANISUR RAHMAN , PROF S. M. IMAMUL HAQUE
Vol - 4, Issue- 2 ,
Page(s) : 175 - 189
(2013 )
DOI : https://doi.org/10.32804/CASIRJ
Abstract
Present study is focused on the importance of marketing mix for the successful marketing of tourism products. It is also based on the analysis of the suitability of different Ps in the present marketing set up. Questionnaire containing ten questions is used to collect the information from travel related bodies on their perception and practice related to components of marketing mix. And it is found that they have different success stories which is not based on traditional marketing mix and finally it is concluded that it is better to formulate own marketing mix mantra according to market demand.
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