College going girl students are one of the main targets of cosmetic companies. Differences occur among these students in terms of usage, amount spent, benefits sought, brands preferred and attitudes held. It will be of use and interest to both academics and marketers to explore whether different segments exist in this market and the characteristics of these segments. An attempt is made in this research to segment this market using usage, attitude and benefit perception. A sample of 120 college going students has been surveyed using a questionnaire and the data have been analysed using cluster analysis. This resulted in three clusters with differing usage, attitude and benefit perceptions (independent non believers, Heavy benefit seekers and dependent occasional). Cross tabulation of profiling variables with cluster membership and chi square analysis revealed no significant differences in demographic profile, behavioural characteristics, and brand preferences across clusters. The segments were found to differ in terms of their average spending on cosmetics with occasional being the highest spenders followed by heavy benefit seekers and independent non believers being the lowest spenders. The findings are of theoretical and practical significance.