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AN IMPACT OF ONLINE MARKETING ON INDIAN TRADITIONAL BUSINESS WITH SPECIAL REFERENCE TO FESTIVE SEASON
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Author(s):
MS. HEMLATA, MS. RUCHI
Vol - 8, Issue- 7 ,
Page(s) : 60 - 71
(2017 )
DOI : https://doi.org/10.32804/CASIRJ
Abstract
With the creative and technical aspects of the internet many companies sells their goods through online marketing. online marketing is selling goods over the internet. India’s e-commerce industry are still in its developing stage. Its online retail market is a much more dependent upon discount-driven festive season sales. According to the study conducted by RedSeer Management Consulting during the last year ‘The great Indian online festive sale’, the Indian e-retailing industry did a business of approximately USD 720 million while the average monthly revenue is nearly USD 1 billion. There is almost 300% Increase in the daily average sales in e-retailing industry during festive sale period. This paper is an attempt to analyze the potential of Indian on-line retail industry with respect to consumer buying behavior during Indian festive season. The study is based upon primary as well as secondary data. A questionnaire has been analyzed to study the consumer buying behavior during festive season on Indian online retail industry along with a SWOT analysis of festive market.
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