International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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A COMPARATIVE STUDY OF CUSTOMER SATISFACTION TOWARDS BRANDED AND NON-BRANDED JEWELLERY IN BHOPAL CITY

    2 Author(s):  DR. FARHA KHAN,DR. VIKAS MATHUR

Vol -  14, Issue- 4 ,         Page(s) : 57 - 73  (2023 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

This research study has evaluated the customers’ satisfaction and customers’ perception with special reference to the services provided by jewellery stores belong to branded and non-branded stores. It includes different sales practices, activities, operations, and functions to offer the sales services of jewellery sector.

• Afua, Allen, Innovation Management: Strategies, Implementation and Profits”, Oxford University Press, New York,1998 
• AK Smith, RN Bolton, J Wagner - Journal of marketing (1999) journals. 
• Annual Report (2019) published by jewellery export promotion council India, New Delhi. • Annual Report, (2018) published by and jewellery export promotion council India, New Delhi.

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