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   No of Download : 11    Submit Your Rating     Cite This       Full Article
Abstract

Due to globalization and advancement in technology competition is increasing day by day that’s why self- employment consciousness among college students is increasing at fast pace. Furthermore India is second most populous country and due to large population pressure it is need of hour to develop entrepreneurial skill among people in India so government launch startup India Plan to support young inspiring entrepreneur .This Paper aims to investigate the challenges and Opportunities in the way of startups in India. This paper is intent to explore the major difficulties faced by startups in India, and discuss the various opportunities of startups in India by using a literature-based analysis.

   No of Download : 12    Submit Your Rating     Cite This       Full Article
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Until the late 1990’s the only form of media known to businesses were television, newspapers and radio, however in the early 2000s, a revolution in media was witnessed and the world was introduced to Social Media. Social Media is a just like any other form of media is a tool used for communication but at the larger scale for social interaction using highly accessible and scalable communication techniques. Social media has a positive impact and a positive influence on the company as well as the customers. Social media is becoming an essential tool for marketers, which is at a very minimum investment. In todays’ scenario consumers judge a company based on their online presence, hence companies can innovate and simultaneously create a strong social presence by always catering to their customers’ needs and concerns. Internationally, companies have adopted Social Media as an essential tool for their marketing campaign; however the same is not adapted in India to a large extent. What are the benefits of Social media? What are the examples of Social media? This study understands the benefits, impact and importance of Social Media on business performance and growth.

   No of Download : 7    Submit Your Rating     Cite This       Full Article
Abstract

Whatever valuable we have availed from our fore fathers, we should transfer the same to our next Generation. Such valuable offerings of our forefathers itself is called as Legacy (Heritage). Such cultural and natural heritage / legacy of our country are the main sources of our life and inspiration. For example the beautiful settlementsof nature, Taj Mahal, Pyramids of Egypt, Bruhadeshwara Temple, etc., are itself our special and extra ordinary settlements of International heritage. Such cultural heritage aspects, wherever they may be located throughout the world, they actually belongs to people of the whole world.

   No of Download : 8    Submit Your Rating     Cite This       Full Article
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India is considered as the preeminent democratic country, and perceived to be the second largest country, population wise in the world. But being such a large populated nation, its resources are scarcely availableand it struggles with multiple and diverse social problems like, education is one of such problems which we are focusing on. Knowing that education alone has the ability to solve many other social problems, the Indian Government with various other agencies give their prime attention to it and running multiple education schemes such as,SarvaShikshaAbhiyan, RashtriyaMadhyamikShikshaAbhiyan, Saakshar Bharat Programme, Padhe Bharat Badhe Bharat etc.Millions of rupees are being spent to run and improve India’s system of education. As a results of all these schemes, literary rate has reached up until 74.04% (as per 2011 census).Nonetheless, the education quality and its infrastructure are not at satisfactory level in the country. In fact, in the race of improving literacy rate, those in authority have become indifferent and inattentive of the quality of education which is even a major concern. There are many national and international institutions/agencies who question India’s quality of education.It is an open secret thatIndian graduates do not perform with qualities and as per expectations. In consequence, they could not secure jobs as they are rated short on the selection criteria by recruiters. Still for some, even after getting job opportunities they are unable to meet employers’ expectations. Thus, frustrations and discouragements among the youth and their parents are notably increasing.

   No of Download : 11    Submit Your Rating     Cite This       Full Article
Abstract

This research paper is about bancassurance: A non-banking business of Corporation bank. After banking reforms and privatization and liberalization of the banking sector, Corporation bank has diversify its banking business and entered into non-banking businesses like mutual fund selling, insurance selling, E-stamping and other Govt. services. Corporation bank is engaged in insurance selling since 2001, this is known as bancassurance business. In this paper we analyze contribution of income from bancassurance business of the corporation bank and its impact on bank’s profitability. Besides that we also measure feasibility of bancassurance in Indian perspective.

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