International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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A STUDY ON OVERVIEW OF INDIAN FMCG SECTOR

    2 Author(s):  PROF. MUDASIR AHAMED KHAN N,PROF. AYUB AHAMED K.S

Vol -  10, Issue- 10 ,         Page(s) : 32 - 40  (2019 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

FMCG product touches every aspects of human life. These products are frequently consumed by all sections of the society and a considerable portion of their income is spent on these goods. Apart from this, the sector is one of the important contributors of the Indian economy. This sector has shown an extraordinary growth over past few years, in fact it has registered growth during recession period also. The future for FMCG sector is very promising due to its inherent capacity and favourable changes in the environment. This paper discusses on overview of the sector, its critical analysis and future prospectus.

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