International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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STUDY OF CONSUMER BEHAVIOUR TOWARDS FAST MOVING CONSUMER GOODS

    1 Author(s):  DR. S.M. JIWANKAR

Vol -  4, Issue- 3 ,         Page(s) : 1042 - 1048  (2013 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

Purchase routine describes how a customer is purchasing a particular product. But every customer has individual needs, preferences, resources and behaviours. This paper focuses on the consumer behaviour towards FMCG products.

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