• Bagozzi r p (1991), “The Role of Psychophysiology in Consumer Research” In Robertson T S and kassarjian H H (eds), Handbook of Consumer Behaviour,Prentice-Hall, Englewood Cliffs.
• David L. Loudon and Albert J. Della Bitta (1993), “Consumer Behaviour”, McGraw-Hii Book Co, Singapore.
• Dickson, Peter (1994), Marketing Management”, the Dryden Press: New York.
• Kumar Ramesh. S (2002), “Managing Indian brands marketing concepts and strategies”, Vikas Publishing Pvt. Ltd., New Delhi.
• Philip Kotler (2003), “Marketing Management”, Pearson Education Pvt.Ltd, Second Edition, Singapore
• Roger D. Blackwell (2005), “Consumer Behaviour, Ninth Edition, Vikas Publishing House Pvt. Ltd.
• Walters,GC, (1974) , “Consumer BEHAVIOUR: Theory and Practice”, Homewood, III., Richard D. Irwin.