International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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POST PURCHASE CONSUMER BEHAVIOR OF CHILLY PRODUCE OF DHARWAD DIST

    1 Author(s):  PROF. SHIVAPPA K

Vol -  3, Issue- 3 ,         Page(s) : 226 - 232  (2012 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

Business environment today is turbulent as never before and the service industry as promising as never before. In this era of intense competition where customer is the king, success depends a lot on the efficiency of the managers in delivering what they have promised and the responsibility lies on the organisations to develop such a culture where business ethics are followed, value for the services is provided and quality services are offered to achieve higher level of customer satisfaction. For achieving customer satisfaction understanding dynamic consumer behaviour is essential. As true believers in the marketing concept marketer should try their best to meet needs of consumers.

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