International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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EFFECTIVENESS OF CORPORATE SOCIAL RESPONSIBILITY

    1 Author(s):  MAHENDER PANWAR

Vol -  7, Issue- 2 ,         Page(s) : 139 - 143  (2016 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

The term ‘corporate social responsibility’ might be relatively new in India but the concept is not. It has been there since the earliest times, going back to an age when society itself was in its formative stages. It has been incorporated in various religious laws wherein a part of one’s earnings are donated for the benefit of the poor and community welfare. The Hindus call it ‘dharmardha’, the Muslims ‘zakath’, the Christians ‘tithing’, the Sikhs ‘dashannt’; call it by whatever name, the concept has been imbibed in the society from the very beginning. As individuals joined hands to form organisations, the same concept became embedded in the organizations.

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