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GREEN MARKETING AND SUSTAINABLE DEVELOPMENT
1
Author(s):
SILKY JAIN
Vol - 6, Issue- 9 ,
Page(s) : 94 - 101
(2015 )
DOI : https://doi.org/10.32804/CASIRJ
Abstract
Today in this modern era, business stands on three main pillars- People, Planet and profit. These are gaining more attention day by day and green are becoming the new mantra of success in any business. Growing awareness about the environmental issues has led the costumers to look for environment friendly products and companies are also doing their best by adopting Green Production Process. Green marketing is typically practiced by companies that are committed to sustainable development and corporate social responsibility as they recognize that in doing so they can make their products more attractive to consumers and also reduce expenses.
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