International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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THE CHANGING ROLE OF ADVERTISING IN WHITE GOODS MARKET IN NORTH INDIA: EMERGING TREND
1 Author(s): FAISAL KHAN
Vol - 1 , Issue- 1 , Page(s) : 43 - 58 (2010 ) DOI : https://doi.org/10.32804/CASIRJ
Knowledge about buyer behavior is necessary for the development of effective marketing strategies. With the increasing fragmentation of the media vehicle & cost of carrying communication is getting expensive day by day.It is important for the advertiser to look out for the media options which is cost effective and maximum penetration in terms of reach.While there have been several studies regarding promotional activities not much is done on the promotional activities of Dealers.