The strategy making process begins as industry and company analyses are brought into the corporate planning process. In this most important part of the management processes, corporate missions, assets, and competencies are reviewed, and businesses and market strengths and weaknesses are assessed. From these evaluations, companies prepare to internationalize their operations or, if they are seasoned campaigners, to integrate their activities globally. These processes ensure that firms have the appropriate organizations and managerial talent to cope with the rigors of extending businesses over increasing numbers of markets, and to ensure that personnel, corporate processes, and organizational structures are matched to industry, business, and market needs. Once internal analyses are complete, firms review and evaluate their choices of market entry and servicing strategies.