International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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A REPORT ON STRATEGIC MARKETING MANAGEMENT STRATEGIES ADOPTED BY RAINBOW CRUISES - A FAMOUS CRUISE IN KERALA TO ATTRACT THE TOURISTS

    1 Author(s):  DR. JEEMON JOSEPH

Vol -  6, Issue- 7 ,         Page(s) : 213 - 224  (2015 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

An organization operates in a dynamic marketplace—competition, consumers, technology, and market forces redefine the industry every day. Staying competitive means continuously adjusting and adapting the customer approach to meet changing needs and expectations ‘Strategic Marketing Management’ provides a comprehensive examination of all major components of marketing strategy and their integration. By this program, organizations can enhance their profitability and marketplace position. Therefore it is very essential from the part of organizations to be distinctly identifiable out of the market players and stay ahead of others.

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