International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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DIGIMAR- (DIGITAL MARKETING)
1 Author(s): JITENDER KUMAR
Vol - 6, Issue- 6 , Page(s) : 58 - 63 (2015 ) DOI : https://doi.org/10.32804/CASIRJ
Since ages Marketers have tried to reach consumers, let it be through Folk Media like Folk songs, Folk Dances Magic show s, puppet shows etc or today by the help of Modern technologies like internet, mobile, mobile apps etc. Marketers have always tried to utilise the available resources optimally, to reach the end consumers. We all know “Time changes, Change is the law of life. And those who look only to the past or present are certain to miss the future.