International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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IMPACT OF TRUST, SOCIAL INFLUENCE AND CONSUMER TRAITS ON MOBILE SHOPPING ADOPTION

    2 Author(s):  PRECY M R , DR. D.H MALINI

Vol -  6, Issue- 4 ,         Page(s) : 20 - 30  (2015 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

Mobile commerce is exponentially growing as smart phones are considered as essential gadget. Internet enabled smart phones are making a path break. M-commerce as an extension of e-commerce, services can be accessed regardless of time and place and more convenient than e-commerce. M-commerce has growing unprecedented because of the increased use of smart phones and internet. Mobile shopping becomes a critical shopping channel and also facilitates customers’ personnel shopping. Mobile phone’s ubiquitous character enables retailers to offer shopping services to customers on the move. There are many determinants which influence customers’ intention to adoption of mobile shopping services. The study focusing on the literature review studies mainly on trust, social influence and consumer traits as main variables which determine the customers’ intention to use mobile shopping services.

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