International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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SOCIAL MEDIA MARKETING AND IT’S IMPACT ON BRAND AWARENESS IN DURABLE GOODS

    2 Author(s):  RAMBIR , ANIL KUMAR VERMA

Vol -  6, Issue- 3 ,         Page(s) : 45 - 56  (2015 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

“A brand is no longer what we tell the consumers it is – it is what consumers tell each other it is.” Scott cook, co-founder, intuit The meaning of the term ‘social media’ can be derived from two words which constitute it. Media generally refers to advertising and the communication of ideas or information through publications/channels. Social implies the interaction of individuals within a group or community. Taken together, social media simply refers to communication/publication platforms which are generated and sustained by the interpersonal interaction of individuals through the specific medium or tool. Social media marketing consists of the attempt to use social media to persuade consumers that one's company, products and/or services are worthwhile. Social media marketing is marketing using online communities, social networks, blog marketing and more.

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