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SOCIAL MARKETING – IMPACT ON COMPANY
2
Author(s):
KUNAL KUMAR , ASHOK KUMAR RANIWAL
Vol - 5, Issue- 10 ,
Page(s) : 70 - 73
(2014 )
DOI : https://doi.org/10.32804/CASIRJ
Abstract
Relationship marketing refers to the use of relationships rather than purely transactional means, in order to not only acquire customers, but also to generate customer loyalty that results in repeat custom for the firm. It is a very important area for modern businesses, and an ideal area on which to base your marketing dissertation.
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