The CRM software is tools that will allow the company to do this effectively. A lot of companies fail to realize that simply purchasing CRM tools will not be enough for them to reach success. Before the purchase the software, they must take the time to create goals and strategies that the software can help them achieve. As you can see, CRM is a system that is used to build powerful relationships with customers. In most cases, large companies have a "gap" that exists between them and their customers. Many customers view large corporations as being entities that are view them as simply being numbers. The goal of CRM is to destroy this perception. Customers that don't feel valued are very likely to take their business to another company. A number of call centers are comprised of automated CRM systems. The goal of using these systems is to make the company much more efficient. It is expected that this efficiency will lead to a higher level of customer satisfaction. There are a number of rewards to be gained from using a CRM system.