International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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ASSESSING THE ROLE OF SUSTAINABLE APPROACHES IN SHAPING GREEN MARKETING BEHAVIOUR IN HARYANA
2 Author(s): MS. JYOTI , DR. MONIKA
Vol - 17, Issue- 7 , Page(s) : 146 - 154 (2026 ) DOI : https://doi.org/10.32804/CASIRJ
Sustainable practices have an important part to play in influencing green marketing behaviour among Haryana consumers, according to this research. Environmental consciousness, product choice, sustainable packaging, eco-labelling, and green advertising are some of the criteria taken into account in the survey, which is based on 120 respondents.