International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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THE TRANSCENDING TENDENCY OF DIGITAL MARKETING BEYOND BUSINESS TO OTHER AREAS
3 Author(s): DR.S.SUBRAHMANYAM,RAMADEVI PULI , S.SARADA DEVI
Vol - 7, Issue- 12 , Page(s) : 108 - 113 (2016 ) DOI : https://doi.org/10.32804/CASIRJ
The twenty- first century is the era of digital marketing. Electronic media are becoming one of the means for interaction at work and with others. Organization structures are being affected by the definite impact of internet communication due to the evolution of computers (Trier 2008:335; 350).