International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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BALANCE BETWEEN PROFITABILITY AND SUSTAINABILITY IN FIRMS
1 Author(s): TIARA RASTOGI
Vol - 16, Issue- 10 , Page(s) : 76 - 87 (2025 ) DOI : https://doi.org/10.32804/CASIRJ
The study is all about looking into the connections between sustainability measures and the financial performance of businesses over the long run. The increasing global demands on the environment socially and governance (ESG) criteria, rather than supporting