Abstract In a country like India, where around 60% of the population is dependent on agriculture and related activities for sustainance, 35-40% of the food get perished/destroyed due to poor facilities of storage, shortage of cold-houses, poor cold-chain management, poor infrastructure for transportation etc. One of the major steps taken by the Central Government recently to encourage the organized retailing in the country was the recent decision of the cabinet to allow 51% FDI in multi brand retail and 100% in single brand retail, welcoming anyone in the world to invest in Indian retail market. Now, Multi-brand retailers must bring minimum investment of US$ 100 million. Half of this must be invested in back-end infrastructure facilities such as cold chains, refrigeration, transportation, packaging etc. to reduce post-harvest losses and provide remunerative prices to farmers. Various Multinationals and Indian Retail companies have invested a lot in the organised retail segment (wholesale & retail) and have ambitious plans further. As the organised retail stores are being openned in almost every city of the country, it has become necessary to measure the satisfaction level of customers of these stores also to understand their future purchase intentions. Satisfied customers are more likely to tell others of their favorable experiences and thus engage in positive word of mouth advertising. This study has been conducted to measure the level of customer satisfaction of the organized retail stores (Food & Grocery) in Gurgaon city of Haryana state in India.