International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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IMPACT AND ROLE OF SALES PROMOTION ON FMCG
1 Author(s): MEGH VAISHNAV
Vol - 14, Issue- 6 , Page(s) : 254 - 266 (2023 ) DOI : https://doi.org/10.32804/CASIRJ
To start with we will give brief information regarding FMCG sector then moving to the main topic we will explain what is topic is all about. Promotion is one of the pillars of marketing mix and same way sales promotion is also one of the elements of promotion