International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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COMMERCIALIZATION VS. AUTHENTICITY: CULTURAL HERITAGE TOURISM IN PRAYAGRAJ
2 Author(s): MR. AMAN SINGH ,PROF. RAJESH KESARI
Vol - 16, Issue- 8 , Page(s) : 42 - 54 (2025 ) DOI : https://doi.org/10.32804/CASIRJ
The interplay between commercialization and authenticity in cultural heritage tourism is a significant issue, particularly in Prayagraj, a city renowned for its spiritual and historical significance.