International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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FROM BILLBOARDS TO BYTES: HOW INTERNET MEDIA IS REDEFINING ADVERTISING IN INDIA
2 Author(s): PROF. DR. ANUPAMA PATIL ,ASST. PROF. MUGDHA KALE
Vol - 16, Issue- 5 , Page(s) : 179 - 187 (2025 ) DOI : https://doi.org/10.32804/CASIRJ
Over the past decade India’s advertising landscape has transformed dramatically under the influence of the internet and digital media.