International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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NAVIGATING THE DIGITAL AGE: HOW SOCIAL MEDIA AND ONLINE REVIEWS SHAPE CONSUMER ELECTRONICS PURCHASES
2 Author(s): MOHITA KUSHWAHA ,DR LAXMIKANT TRIPATHI
Vol - 16, Issue- 6 , Page(s) : 65 - 82 (2025 ) DOI : https://doi.org/10.32804/CASIRJ
This study explores the impact of social media on consumer purchase intentions for electronic goods, focusing on key demographic and behavioral factors.