International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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THE UPI EFFECT: CHANGING DYNAMICS OF CONSUMER EXPENDITURE IN INDIA
1 Author(s): DR HARDEEP KAUR
Vol - 15, Issue- 8 , Page(s) : 417 - 424 (2024 ) DOI : https://doi.org/10.32804/CASIRJ
The digital revolution has significantly transformed India's financial landscape, with the Unified Payments Interface (UPI) emerging as a pivotal innovation in the realm of digital payments. Introduced by the National Payments Corporation of India (NPCI) in 2016