International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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THE DIGITAL SHIFT: ANALYZING THE ROLE OF CONVENIENCE IN ONLINE PAYMENT APP USAGE AMONG COLLEGE STUDENT
2 Author(s): D.VAISHNAVI,DR.M.BAMA RUKMANI
Vol - 16, Issue- 3 , Page(s) : 136 - 140 (2025 ) DOI : https://doi.org/10.32804/CASIRJ
The swift digitization of financial transactions has resulted in a notable surge in the use of online payment applications, especially among college students. This study, titled "The digital shift analyzing the role of convenience in online payment app usage among college students" explore how convenience influence students preference