International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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ENERGY EFFICIENCY AND APPLIANCE PURCHASE IN INDIA: CONSUMER SELECTION CRITERIA

    1 Author(s):  VIPRA KAPOOR

Vol -  9, Issue- 8 ,         Page(s) : 104 - 111  (2018 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

The business requires consumers to make difficult choices, as products have almost equal utility and functionality. As a result, an extensive range of criteria, including maximum retail price, product quality, design

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