International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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STUDY OF GREEN MARKETING
2 Author(s): JYOTI ARORA , KHUSHBOO TALIWAL
Vol - 5, Issue- 6 , Page(s) : 229 - 235 (2014 ) DOI : https://doi.org/10.32804/CASIRJ
ABSTRACT Green marketing is a process to present the products and services to the consumer in the most efficient, profitable ways which have the minimal detrimental effect on the natural environment. The marketer has to take innovative ways to present the environmental friendly products and services for the growth. This paper seeks to find out the applicability of green marketing, the attitude of consumer towards green marketing. The paper attempt to explain the green marketing mix which is important to find the best marketing program that satisfies all its objectives. It provides how and in what way organization can adopt the green marketing and encourage the consumer for green purchases and the challenges it face in green marketing.