International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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ONLINE SHOPPING BEHAVIOUR OF UNDER-GRADUATE COLLEGE TEACHERS- A STUDY WITH REFERENCE TO DAKSHINA KANNADA DISTRICT

    2 Author(s):  MR. NAVEENA,MRS. SUSHMA RAO K

Vol -  8, Issue- 7 ,         Page(s) : 278 - 288  (2017 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

Online shopping is a phenomenon that is growing rapidly nowadays. Rapid growth of the main players in this industry and growing customer base indicates there is increasing potential for e-commerce.

Peterson, R. A., Bal Subramanian, S., & Bronnenberg, B. J. (1997), “Exploring the implications of the Internet for consumer marketing”, Journal of Academy of Marketing Science, Vol. 24, No. 4, pp. 329-346. 
Sajjad, A. (2012), “How Online Shopping Is Affecting Consumers Buying Behavior in Pakistan?” IJCSI International Journal of Computer Science Issues, May, Vol. 9, Issue 3, No 1, p. 487.

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