International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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A STUDY ON NOKIA
1 Author(s): MS. NEELU
Vol - 5, Issue- 6 , Page(s) : 53 - 63 (2014 ) DOI : https://doi.org/10.32804/CASIRJ
Nokia has been an established worldwide brand & a major market player in mobile industry. It became a global giant in handsets market because it could foresee the huge demand for mobile handsets which other firms could not foresee.But, since 2008, Nokia has been left behind by its rivals in the growth oriented Smartphone market. The aim of the study is to assess the current position of Nokia in mobile industry and the future prospects.