Marketing find its origin in the need to have a good communication between business organizations and customers around the market. Customers should be made aware of the products currently available in the market, and business firmsmust beable to persuade the customers of the comparative advantages of their products over those of their competitors. In a very hybrid way, marketing planning framework to aid political parties in improving their image and coordinating election campaigns, has been developed to reflect the changing nature of electoral campaigning in the developed world towards the need for more long-term planning; together with the development and implementation of marketing models in a wider sphere of social situations.With its adoption worldwide by all the parties, it has become vital to plan political marketing in a very responsible, accountable and professional manner. Research on political marketing is now established as a popular sub-discipline which has attracted a lot of thoughts and academicians to look into and extract meaningful conclusions. The purpose of this paper is to throw some light on the importance of political marketing, non-traditional media and elements involved in it. Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers'''' marketing tactics. It is a partnership between two sides - the advertisers, whose goal is to promote their products, and the publishers who are owners of online platforms (affiliates). The affiliate commits to promote the advertiser''''s product or service through a link or a banner ad placed on their website. With the help of existing literature and data sources, this paper attempts to highlight basics of affiliate marketing by determining what exactly is affiliate marketing and how does it works with various examples available in India, with their referral payout structure. The paper suggests that the future of affiliate marketing is to a greater extent affected by the consumer’s perception of affiliate program usefulness and control over it. Therefore in affiliate marketing, the biggest challenge is to get traffic to their website, and then getting them to click on affiliates’ links.