International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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A COMPARATIVE STUDY OF BEHAVIOR AND ATTITUDE / CHOICE OF CUSTOMER IN SHOPPING AT RETAIL SHOPS IN LUCKNOW

    2 Author(s):  TAUQEER KHAN ,DR. SMRITI SHRIVASTAVA

Vol -  14, Issue- 10 ,         Page(s) : 106 - 116  (2023 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

The retail industry grown significantly over the past few years. There has been an increase in the quantity of retail establishments, both organized and unorganized. Numerous multinational corporations are expanding their retail store change and encroaching on tire 2 and tire 3 cities on a constant basis.

Ahmad, Z. A study of the changing consumer buying behaviour in organised retailing in Lucknow city.
Alaimo, L. S., Fiore, M., & Galati, A. (2020). How the Covid-19 Pandemic Is Changing Online Food Shopping Human Behaviour in Italy. Sustainability, 12(22), 1-18.

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