International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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CONCEPT OF EXPERIENTIAL MARKETING

    1 Author(s):  BIBIN JACOB

Vol -  13, Issue- 7 ,         Page(s) : 236 - 241  (2022 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

As per Schmitt (2000), experience is the occasions that happen in light of feeling (e.g made by the endeavors when the buy). Experience is many times the aftereffect of direct perception or support of exercises - great exercises actually, dream and virtual. Subsequently an advertiser doesn't need to zero in on individual experience alone yet turned on essential contemplating the sort - the sort who need to experience what is furnished and how to furnish it with a serious level of allure (Schmitt, 2000).

Schmitt.; Bernd H. (2003), Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers,
Shaw, C. & Ivens, J. 2005. Building Great Customer Experiences: Brandscape
Addis, M. and Holbrook, M. B. (2001) ‗On the Conceptual Link between Mass Customisation and Experiential Consumption: An Explosion of Subjectivity‘, Journal of Consumer Behaviour 1(1): 50-66.

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