International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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SOCIAL MEDIA AS A POWERFUL COMMUNICATION TOOL IN THE TRAVEL & TOURISM INDUSTRY

    2 Author(s):  HRITANSHU JEPH, DR. GRISHMA PANWAR

Vol -  14, Issue- 1 ,         Page(s) : 158 - 163  (2023 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

A new era of the tourism sector is brought about by the use of the Web and other ICT. Social media has become an integral aspect of economic and social life these days as one of the most effective instruments for online networking. This paper critically reviews how social media has succeeded in emerging as a powerful communication tool in the travel & tourism industry.

1. Statistic Brain (2012) Social networking statistics. 
2. Fotis J (2012) The impact of social media on consumer behaviour: Focus on leisure travel. 
3. VTIC (2012) The definitive proof of social media’s worth to tourism. 

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