International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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SOCIAL MEDIA AS A POWERFUL COMMUNICATION TOOL IN THE TRAVEL & TOURISM INDUSTRY
2 Author(s): HRITANSHU JEPH, DR. GRISHMA PANWAR
Vol - 14, Issue- 1 , Page(s) : 158 - 163 (2023 ) DOI : https://doi.org/10.32804/CASIRJ
A new era of the tourism sector is brought about by the use of the Web and other ICT. Social media has become an integral aspect of economic and social life these days as one of the most effective instruments for online networking. This paper critically reviews how social media has succeeded in emerging as a powerful communication tool in the travel & tourism industry.