International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 67    Submit Your Rating     Cite This   Download        Certificate

STUDY OF DIGITAL MARKETING IN INDIAN MUTUAL FUND INDUSTRY

    1 Author(s):  DR. PUNEET JOSHI

Vol -  14, Issue- 2 ,         Page(s) : 96 - 100  (2023 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

Today’s world technology is everything and technology blurred many obstacles and hindrance in the way of business. Now a days the shopping experience much smoother and customer as well as companies both using technology. According to a survey of mutual fund houses by SEBI, the biggest challenge faced by mutual fund houses in selling mutual funds is lack of information and financial literacy of investors so by using technology a firm can reach a larger customer base so we can see that digital marketing in mutual fund industries has made easier for the mutual fund houses to reach a larger customer as well as investor base.

 The Indestructible brand by Hushidar Kharas and Venke Sharma.
Saravanakumar. M SuganthaLakshmi.T. (2012). Social Media Marketing.
Nawab, Noodles by MG Parameshwaran Guide To Indian Mutual Funds (Paperbck, Nakit Gala and Jitendra Gala)- Ankit Gala and Jitendra Gala.

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details