International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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SOCIAL MEDIA TOLL AND TECHNIQUES

    1 Author(s):  BIJOY.T

Vol -  12, Issue- 1 ,         Page(s) : 115 - 125  (2021 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

Social media includes two words - social and media - which is clearly depicted in the definition given by dictionary.com which says social media is “websites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts”. Kaplan and Haenlein (2010) define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content”.

Price, LL  &  Feick,  L  1984,  ‘The  role  of  interpersonal sources in external search: an informational perspective, Advances in Consumer Research, vol. 11, no. 1, pp. 250-255.
Reich,   HB & Benbasat I 2000, ‘Factors that Influence the Social Dimension   of   Alignment   Between   Business   and   Information Technology Objectives’, MIS Quarterly, vol. 24, no. 1, pp. 81-113.
Rogers, EM 1995, Diffusion of  Innovations, The Free Press, New York.

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