International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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ARE CGI INFLUENCERS REALLY THE FUTURE OF INFLUENCER MARKETING?

    3 Author(s):  PRAGATI YADAV, AISHWARYA RAJPUT, ISHIKA AGGARWAL

Vol -  13, Issue- 8 ,         Page(s) : 134 - 152  (2022 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

In today's marketing world, there is a buzz about Influencer Marketing. Almost everyone wants to try their hand at influencer marketing to sell their products, from luxury firms to small businesses to gain a virtual presence. Many social media providers had to change their content strategy and develop new, creative ways to keep their users engaged, which led to the rise of influencer marketing. You don't have to be a human to be an influencer in today's virtual world.

Aliaga Kuhnle, D. (2019). A comparative analysis of CGI Instagram influencer, @lilmiquela, and human Instagram influencer. Malmö University Publications.
Ash, T. (2021). How many Smartphones are in the World? Retrieved from BankMyCell: https://www.bankmycell.com/blog/how-many-phones-are-in-the-world
Binns, J. (2021). Amazon Fashion Just Keyed Into a Major 2021 Trend. Sourcing Journal.

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