International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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THE CRITICAL ANALYSIS OF FACTORS INFLUENCING PURCHASE OF SMART PHONES AMONG YOUNGSTERS

    1 Author(s):  DR. TUSHAR CHAUDHARI

Vol -  13, Issue- 9 ,         Page(s) : 23 - 28  (2022 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

Smart phones are the necessity of human life. People of all age including children are found addicted towards it. The smart phone business is one of the lubricate business in the world. India being as populated as it is every person seems to have a smart phone. The young population is the one who is frequent purchaser of smart phones. It is also a diversified user of various apps. The current research is an attempt to analyses the influence of various factors on purchase of smart phones.

Ayodele, A. (2016). Factors Influencing Smart Phones purchase behaviour among young adults in Nigeria. INTERNATIONAL JOURNAL OF RECENT SCIENTIFIC RESEARCH, 7(9), 13248–13254.
Chaudhari, T. (2020). The critical analysis of c onsumer ’ s perception towards online shopping.International journal of commerce and management research1–8.

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