https://docs.google.com/forms/d/1oKlvVGZe26jwwsiESXSe7PqMUwA03pmbDQKThxnHe 1E/edit#responses
https://journals.sagepub.com/doi/full/10.1177/0972063420940834
https://www.pwc.com/us/en/industries/consumer-markets/assets/pwc-covid19-rapidly- reshapes-consumer-behavior.pdf