International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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PRODUCT INNOVATION OF THE TOP THREE INDIAN COSMETIC INDUSTRIES

    1 Author(s):  DR POONAM MITTAL

Vol -  13, Issue- 6 ,         Page(s) : 135 - 143  (2022 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

Makeup is a sector which has to constantly adapt to the changing social conditions in the country. The Cosmetic Industry in India plays a significant role in the economic development and growth of the country. It is characterised by high competitiveness. The personal care industry is growing at a fast rate in the country. With the liberalisation, the industry has come into the limelight in a bigger way.

https://www.mordorintelligence.com/industry-reports/india-cosmetics-products-market-industry
https://ivypanda.com/essays/implementation-of-the-porters-five-forces-model-on-the-cosmetic-retail-industry/
https://www.indianmirror.com/indian-industries/cosmetics.html

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