International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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IS GOLD AN EMOTIONAL ASSET OR ECONOMIC ASSET INTHE INDIAN CONTEXT
2 Author(s): DR. R. VENNILA,SHOBHA .B.K
Vol - 13, Issue- 4 , Page(s) : 97 - 99 (2022 ) DOI : https://doi.org/10.32804/CASIRJ
“All that glitters are not gold” It’s a saying from centuries that all that glitters are not Gold. But the real Gold has glittered every family in India, Gold has deeply rooted in every family and it’s considered the most sacred asset alluring the family members in various states of India, it carries emotions, sentiments, feelings, culture, and status, and also carries its significance. Earlier gold was only in physical forms like Jewellery, Gold bars, and Gold coins but now the purchase of gold has various options like Gold ETF, Sovereign Gold Bond, E-Gold, Digital Gold, Gold Mutual fund, and many more.This paper explains that gold is an emotional asset and also plays a role as an economic asset in India and also how it shifts from an emotional asset to an economic asset.