International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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A STUDY ON FACTORS INFLUENCING CONSUMER BUYING BEHAVIOR

    1 Author(s):  DR. JAYANT KUMAR D. GUPTA

Vol -  13, Issue- 2 ,         Page(s) : 125 - 136  (2022 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

In Present Marketing Situation, the Investigation of customer Conduct has become fundamental. Purchasers are the lords of business sectors. Without purchasers no business association can run. Every one of the activities of the business concerns end with customers and buyer fulfillment. Client conduct study depends on shopper purchasing conduct, with the client assuming the three particular parts of users, payer and purchaser. Buyer purchasing conduct has turned into a necessary piece of vital market arranging.

Ananda Kumar1 and Dr. S. Babu, FACTORS INFLUENCING CONSUMER BUYING BEHAVIOR WITH SPECIAL REFERENCE TO DAIRY PRODUCTS IN PONDICHERRYSTATE, Journal of Research In Management & Technology, January’14, ISSN – 2320-0073 Volume III.
E. Thangasamy & Dr. Gautam Patikar, Factors Influencing Consumer Buying Behaviour: A Case Study, Global Journal of Management and Business Research: EMarketing, Year 2014, ISSN: 0975-5853, Volume 14 Issue 5
Factors influencing Indian consumers' actual buying behaviour towards organic food products, anupam Singh, Priyanka Verma, September 2017.

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