International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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STUDY OF PUBLIC RELATIONS PRACTICES
1 Author(s): DR.RADHA SARASWAT
Vol - 9, Issue- 4 , Page(s) : 309 - 314 (2018 ) DOI : https://doi.org/10.32804/CASIRJ
Public relations has gained importance and visibility in the recent years as our marketplaces become more competitive and the exponential growth in proliferation of media. The importance of a well-crafted public relations campaign has never been greater. This includes not just generating coverage and visibility, but also fostering meaningful relationship with customers, clients, business partners, employees and the public.