International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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HOW DOES BRAND MATTER IN THE SPORTSWEAR INDUSTRY
1 Author(s): DR. SWATI SAXENA
Vol - 10, Issue- 10 , Page(s) : 52 - 61 (2019 ) DOI : https://doi.org/10.32804/CASIRJ
The case brings out a thought process of how to build a strong brand. It will evoke thoughts related to organized & unorganized competition in market. Brand awareness consists of Brand recognition & Brand recall, the case will focus on brand recognition. The case brings out the brand architecture strategy which results in customer-specific, positive thoughts, feelings, beliefs, opinions, and perceptions. The case enlightens brand characteristics that help the business differentiate itself