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STUDY ON COMPULSIVE PURCHASE TENDENCIES AMONG CONSUMERS A STUDY WITH REFERENCE TO CONSUMERS IN KERALA
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Author(s):
PROF. DR. HARI SUNDAR.G,PROF.DR.RAJESH KUMAR,SMT.SANDHYA.S.
Vol - 16, Issue- 7 ,
Page(s) : 209 - 227
(2025 )
DOI : https://doi.org/10.32804/CASIRJ
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Abstract
It is only in the late 80s that compulsive buying began getting adequate attention. Until then it was seen as a problem restricted to a small section of the population. Researchers developed scales to measure these tendencies and one such scale was the Diagnostic Screener for Compulsive buying DSCB (Faber & O'Guinn, 1992).
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