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ANTECEDENTS OF CUSTOMER ENGAGEMENT AND BRAND LOYALTY: A STUDY OF INDIAN FASHION RETAIL INDUSTRY
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Author(s):
MOHD SUHAIL ,DR. (PROF) TULIKA SAXENA
Vol - 15, Issue- 7 ,
Page(s) : 572 - 579
(2024 )
DOI : https://doi.org/10.32804/CASIRJ
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Abstract
In today’s competitive and digitally driven retail environment, the Indian fashion industry is witnessing a dramatic shift in how brands engage with consumers.
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