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EVALUATING THE EFFECTIVENESS OF BILLBOARD ADVERTISING IN INDIA
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Author(s):
ASST PROF VIPIN SONAVANE
Vol - 16, Issue- 6 ,
Page(s) : 211 - 216
(2025 )
DOI : https://doi.org/10.32804/CASIRJ
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Abstract
Billboard advertising is a prominent form of outdoor or out-of-home (OOH) advertising that has long been utilized by marketers to create visibility and enhance brand recognition.
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