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FROM BILLBOARDS TO BYTES: HOW INTERNET MEDIA IS REDEFINING ADVERTISING IN INDIA
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Author(s):
PROF. DR. ANUPAMA PATIL ,ASST. PROF. MUGDHA KALE
Vol - 16, Issue- 5 ,
Page(s) : 179 - 187
(2025 )
DOI : https://doi.org/10.32804/CASIRJ
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Abstract
Over the past decade India’s advertising landscape has transformed dramatically under the influence of the internet and digital media.
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